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A simple calculator for testing whether your free-user funnel still makes sense when paid conversion takes longer and capital is more expensive.
Free users are not free if they take months to convert.
This calculator helps you compare a traditional freemium funnel against a refundable paid-trial model using your own numbers: signups, conversion rate, conversion lag, ARPU, churn, CAC, trial price, and refund rate.
Use it to see:
- discounted free-signup LTV
- CAC payback
- paid-trial immediate cash
- retained paid-user value
- breakeven conversion assumptions
- whether freemium or paid trial looks stronger under your inputs
Best for indie apps, prosumer tools, micro-SaaS products, and subscription businesses where free users may be hiding real acquisition cost.