Archive

Browse past Macrovanta issues on pricing pressure, labor shifts, consumer stress, and product opportunities.

Friday Signal: Credit Stress Is the Subscription Filter

Friday Signal: Credit Stress Is the Subscription Filter

The consumer is not broke. They are filtering harder.

Jun 26, 2026

Run Your Freemium Math Before You Add Another Free User

Run Your Freemium Math Before You Add Another Free User

A calculator for comparing freemium against a refundable paid trial

Jun 25, 2026

Signal #001: The End of ZIRP and the Death of Freemium B2C

Signal #001: The End of ZIRP and the Death of Freemium B2C

Free users can be worth 20-40% less than your 2021 spreadsheet says

Jun 21, 2026