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MACROVANTA - Anti-Freemium Pricing Calculator
A calculator for comparing freemium against a refundable paid trial.
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| Signal #001 Asset |
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Run your freemium math before you add another free user
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Tuesday's signal was simple: when rates are no longer near zero and buyers are auditing subscriptions, delayed free-to-paid revenue is more expensive than it looks.
If you missed the setup, read Tuesday's full issue here: Signal #001: The End of ZIRP and the Death of Freemium B2C.
So today the asset is the model behind the argument.
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| How to use it |
- Enter your funnel numbers. Start with monthly free signups, free-to-paid conversion, conversion lag, ARPU, gross margin, monthly churn, CAC, and discount rate.
- Compare freemium against a paid trial. The calculator shows discounted free-signup LTV, net free-signup value, paid-trial immediate cash, retained paid-user value, and total expected value.
- Make the pricing call. If paid-trial EV beats freemium EV and refund risk is tolerable, test a 7-day refundable paid trial on one acquisition channel.
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| Starter read |
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The default scenario is an indie B2C app: 1,000 free signups per month, 4% free-to-paid conversion, 9-month conversion lag, $19 monthly ARPU, 5% monthly churn, $2.50 CAC, and a $9 paid-trial price.
In that setup, the paid trial wins because it creates immediate cash and filters low-intent users before they consume months of product surface area.
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| The operator move |
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Do not decide "freemium or paid trial" philosophically. Decide it with one acquisition channel, one cohort, and one payback target.
Success threshold: refund rate under 30%, 14-day retention above 50%, and expected value per acquired user above your current freemium model.
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| Big shifts. Practical moves. |
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Are you currently using freemium?
